If you are a public affairs or media shop advocating issues, promoting products or services, or the expertise of your clients or organizations, don’t Tweet until you’re ready. Twitter at its best is an invitation; a hand outstretched with the keys to the car, the trailer that primes your heart for the movie, a whiff of Thanksgiving in chilly air. It’s a hint of what’s available, even a promise of what you’ll find if you follow.
I click into a fresh take from individuals all the time; people who Tweet as I do – broad subjects from general interest reading and viewing. Rank and Ronin and all in between, it’s a spin for the joy of intellectual discovery the way Pandora or Spotify are with music.
But for organizations, different expectations. Continue reading