Bob Garfield rarely rails into my earbuds, but his Feb. 6 podcast of NPR’s On the Mediawas an exception. After playing a series of newscast clips of anchors teasing stories on the growing “debate” about vaccines, he erupted.
“For crying out loud, there is nocontroversy. There is nodebate,” said Garfield, emphasis in the transcript. “Cynical politicians like Rand Paul and Chris Christie may pander all they want to frightened moms and the tinfoil-hat crowd–just as 49 US Senators can deny man’s role in climate change. But there is no rational basis for their beliefs. They are simply wrong — and when the media frame such idiocy as one side of a debate, they are not only legitimizing ignorance and demagoguery, they are threatening the lives of children.”
Garfield’s boil was followed a few days later by the announcement of Jon Stewart’s retirement. And I was immediately reminded of his 2004 takedown of CNN’s crossfire. Stewart did his own quiet railing that day, telling Paul Begala and Tucker Carlson to “stop hurting America” by reducing serious issues to predictable daily doses of partisan rant.
Of course Stewart and Garfield aren’t complaining about the same thing. Issues deserve debate and Stewart’s point is they deserve nuance rather than a 30-minute squeeze through the cable hack funnel. Continue reading →
Politico’s intention to expand its reporting business beyond Washington and New York comes at a time when news coverage of statehouses across the country is in steep decline. And that’s only one of a several good reasons for expansion.
The Pew Research Center reported in July full-time coverage of state legislatures has dropped 35 percent in little more than a decade. The Center’s census of statehouse reporters showed that 741 full-time journalists are assigned to statehouses, but nearly 100 of those are in Texas and California alone. (For a look at the overall decline of beat reporting, check out this recent episode of On the Media.)
The result is a lot of uncovered stories. Fewer reporters, more opportunities, less competition. Continue reading →
Leveraging news to sell products or raise your profile with the news media and other audiences through search is generally called newsjacking. The name implies a possibility to actually take over or steal the news. But the process is actually more like hopping a freight train; a simple way for brands, individuals, organizations and causes to hang on for the ride as a news story cycles through to its end.
Strategist and author David Meerman Scott (probably best known as the author of Marketing Lessons from the Grateful Dead) wrote a book about how it works and said, “It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating.”
It’s important to be all three. Your communications skills don’t matter if your timing is wrong, and seeing the opportunity is useless if you don’t have the skills. It’s even worse if you even occasionally act clueless. Continue reading →
The low-hanging fruit in any effort to improve marketing and targeting is SEO, search engine optimization. Though SEO can become wonderfully geeky, for most clients, the advice and the work is simple: use keywords in content and headlines, the kind of words and phrases that you would enter into a Google search box yourself to find content like yours.
The best optimization is neither free nor simple, but most clients haven’t done the free and simple, so proving the worth of SEO is generally painless.
But even gratis efforts to push and pull content could become much trickier in the coming year for clients with international interests. Continue reading →
We know “a lie travels halfway around the world before the truth can get its boots on.” Most people attribute the quote to Mark Twain, even though it’s not true. We like the quote because it indicates truth is in motion; trailing the lie but revving to catch up.
Thirty-five years ago this week, a spokesman for the Three Mile Island nuclear power plant announced that radioactive gas from one of two reactors on an island in the Susquehanna River had been released.
The next day, I was in Harrisburg, PA, a reporter from the Rutland Herald’s Vermont Press Bureau sent 400 miles down I-87 to Harrisburg, Pa. to report the story. It was a typical move for an operation that consistently punched above its weight class. Nuclear power had become a huge issue in New England and my having zero experience reporting on the technology didn’t matter to my editor. Continue reading →
I think this is the last time I will think about Fred Phelps for a long while. I’ve only written about him one time, back when the Supreme Court was considering restricting the access he and his followers had to picket funerals. I said yes, the Court said no. My point was the same as my favorite constitutional lawyer Walter Dellinger – picketing funerals is a deliberate attempt to incite violence, not a form of protected speech.
The families of the deceased agreed as well, most of them the loved ones of service members, though the Phelps crew picketed almost randomly; schools, Billy Graham appearances, the funerals of Bob Hope and Fred Rogers.
At funerals, it wasn’t just picketing. Imagine vicious interruptions of solemn services with chants of hatred against your Dad or brother or son or daughter, with your grandmother in tears. It was less an invitation to violence than a dare.
The old model of public relations involved hiring flaks and marketers to persuade print, TV and radio journalists to cover you. Hiring one set of gatekeepers to guide you through another made sense back in the day. In a three-channel TV town with two dailies, maybe 3-5 weeklies, several radio stations and a monster-sized market share of consumer eyes and ears, you needed all the help you could get.
They called those pieces of media by names that indicated the scarce resource they controlled. Print filled its newshole and display space, radio the quarter hours and television by daypart. And almost everyone paid attention.
If you are a public affairs or media shop advocating issues, promoting products or services, or the expertise of your clients or organizations, don’t Tweet until you’re ready. Twitter at its best is an invitation; a hand outstretched with the keys to the car, the trailer that primes your heart for the movie, a whiff of Thanksgiving in chilly air. It’s a hint of what’s available, even a promise of what you’ll find if you follow.
I click into a fresh take from individuals all the time; people who Tweet as I do – broad subjects from general interest reading and viewing. Rank and Ronin and all in between, it’s a spin for the joy of intellectual discovery the way Pandora or Spotify are with music.
I came to Capitol Hill as a staff member at a time of plenty. Honoraria – payments for speeches to trade associations at $2,000 per, free tickets to games and events, and shrimp. Lots of shrimp. Not in Forrest Gump variety, but in Brobdingnagian quantity.
I never filled my pockets with them as interns sometimes did, but I did stand by the shrimp, munching and weaving a circle around the mound.
I thought about this describing a large organization grown lazy and disconnected from its mission, giving competitors inroads to its clients and tying its staff up with internal navel-gazing and accountability for increasing layers of trivia. Continue reading →