Enough ‘Emotional Terrorism’

National Journal Online

By Steve Snider
October 6, 2010

In the late 1990s, Fred Phelps’ Westboro Baptist Church posted a news release to its site announcing plans to picket the funeral of my father, Dick Snider. My Dad was a Topeka newspaper columnist for many years, writing 750-word takes three days a week on politics and local characters past and present, taking not a few pokes at the pompous and self-dealing. Phelps and his picketers were a Topeka staple for years before going national to spread their targets of hate and ending up as plaintiffs in Snyder v. Phelps. The Supreme Court will hear an appeal today from the father of Marine Lance Cpl. Matthew Snyder to reinstate a $5 million judgment won against the Phelps group after they picketed Matthew’s funeral. Snyder was killed in Iraq.

My father said Phelps started targeting him for columns that chided Topeka authorities for allowing the picketers to roam the city in placard-waving packs to harass “accused” homosexuals. A newspaper profile of Dick Snider when he turned 80 put it this way: “As a youngster in Oakwood, Okla., the local chapter of the Ku Klux Klan burned a cross at the Snider family home, forcing one of the few Roman Catholic families in the small town to move elsewhere. Little wonder why Snider maintains little tolerance for fools and bigots.”

In that same profile, I was quoted in the family manner, welcoming the Phelps picket to my Dad’s eventual funeral, saying that at least there would be a crowd at Mass. And there was. As we drove down Southwest Jackson in the funeral limousine in November 2004, there, on the grounds of the state capitol across from the church where my parents were married and my father would be eulogized by my son, stood a couple dozen people — most with my Dad’s photo stapled on fence posts and thrust into the air along with signs like “Fag Media Will Burn” and “Dick Snider Has Gone to Hell.”

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Candidates are much like actual human beings

Campaign Message Manual

(In 1995, the Democratic National Committee asked my political and media consulting firm MacWilliams Cosgrove Snider Smith Robinson to write a series of training manuals for campaign leaders and staff. Between us, we authored and edited a half-dozen manuals on subjects from Field and Fundraising to Message and Media. Below is an excerpt from one I wrote on the subject of Messaging with a link to the full manual above in blue.)

“Despite the criticism you hear of modern elections, they are very much a matter of substance. They are won by campaigns that accomplish the fundamental and very difficult task of persuasion; convincing voters that their candidate is better than the opponent.

“Winning campaigns develop and deliver a message that communicates to voters the sense that the candidate shares their values. As the late Paul Tully, former political director of the DNC, wrote; “…a message is a limited body of truthful information which is consistently conveyed by a candidate and an organization in order to provide the persuasive reasons for an audience to choose, and act on behalf of their choice of, our candidate.”

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